Prize Winners

Congratulations to our prize winners who were awarded in last week’s Communication, Marketing and Fashion Management ceremony. This event marks the beginning of the new semester, where we’re welcoming new and existing students to campus this week.

Thanks to Bon Accord & St Nicholas for sponsoring the prize for “best stage 4 student”.

Thanks to McCalls for sponsoring the prize for “best fashion project”. 

And thank you to Trend for sponsoring our prizes for “best stage 3 student” and “best fashion management dissertation”.

Well done to all our winners and we hope you had fun celebrating your achievements!

MMXV (2015) Magazine

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Well done to our second year Fashion Management students. Their beautiful magazine has arrived featuring insights into many facets of the fashion industry and celebrating 50 years of Aberdeen Business School.

Our thanks and appreciation go to all of the contributors who helped to make this publication an outstanding example of innovation, collaboration and celebration. A special thanks to Lucy Campbell, our cover model.

Congratulations.

Research projects

It’s that time of year again and our fourth years are working hard on their Honours dissertations. As always we have a really interesting variety of research projects going on and we’re very much looking forward to reading the results!

One of our students is carrying out research into the use of fashion blogs and is looking for participants (fashion students and non fashion students from 17-30 years old) for a focus group which will take place this month in Aberdeen. If you’re interested in getting involved then please contact Suzy at s.camlin@rgu.ac.uk. Your help is much appreciated!

“Charity Chic” Project Launch

Today is the launch of our annual “Charity Chic” fashion exhibition project!

Our Fashion Management, Event Management and Public Relations students will be split into 12 teams and assigned a charity. Their task is to source an outfit from their designated charity shop and design an exhibition space to showcase their garment, promote the charity, and which ties in with the overarching theme of Aberdeen Business School’s 50th anniversary celebrations! The students will work together to plan a creative launch night event to take place on Thursday the 16th of April and the exhibition will run for two weeks from this point.

We can’t wait to see what they come up with!

Brands in a day

Here’s a little challenge that Dr Morag Hamilton, Course Leader for the Masters in Fashion Management, sets our students each year. Morag completed her PhD in luxury branding a few years ago and introduces the challenge as part of her fashion branding module.

Research has shown that we, as consumers, tend to be more loyal towards brands than specific retailers and most of us could relate to a number of brands we engage with on a daily basis.

These are Morag’s “brands in a day”. Only one of these is merely aspirational – I wonder if you can guess which one…

What would be your “brands in a day”?

Twelve items

Well, we’re feeling festive this week at the Fashion Place, mostly thanks to some of the fabulous Christmas adverts and seasonal coffee cups. Not sure if this little Grazia challenge is a subtle nod to the twelve days of Christmas but we like to think so.

Alexa Chung was asked to describe herself in twelve items and these are what she chose. We love it and think it would provide a really interesting activity for our students.

What would your twelve items be?

The fifth edition

We’re pleased to announce that, in celebration of reaching a magazine project milestone, we will be naming this year’s issue…

The Fifth Edition

Our students have spent the past week brainstorming ideas and, having narrowed these down to a small range of suggestions, were voting for their favourite over the weekend.

It was felt that the number five just couldn’t be overlooked, particularly with its various fashion related connotations, from Chanel No. 5 to New York’s Fifth Avenue. There are also a number of other interesting references that can be drawn, including five star, the famous five, high five, etc.

Now that the name has been chosen, we’re so excited to see what this year’s cover will look like!

What’s in a name?

We’ve spent the last couple of days discussing possible magazine names for this year’s edition. Previous names have been Label, Evoke, Muse and Be-Wear. This weekend the students will be voting for their favourites and we’ll be announcing the chosen name next week!

Happy Halloween

Happy Halloween to all our fashionable followers!

Today we’ve discovered that fashion magazines and Halloween chocolate make for a winning combination!

Magazine Project

Our stage 2 BA (Hons) Fashion Management students have started work on the annual magazine project as part of their module in fashion communication.

The magazine is in its fifth year and each year the students produce something completely different from the last. As part of this project, the students will each produce a magazine cover, fashion spread, product page, article, editor’s letter and contributor profile. 

Last week, we had a visit from fashion photographer and lecturer at Aberdeen College, Steve Smith (http://stevewilliamsmith.com), who gave the students some interesting things to think about and inspiration for the photo shoots they’re currently planning. In order to ensure they get the best possible result from their shoots, the students are working on mood boards to help develop their concepts and convey these to their photographer and models. Most of the students will be working with photography students from Aberdeen College and Gray’s School of Art.

Another interesting aspect of the project is a blogging task  where students are required to set up a blog and, throughout the duration of the project, deliver at least ten posts. We look forward to sharing some of these with you in the next few weeks. The fashion magazine project has helped some of our students establish themselves as successful fashion bloggers, for example Nicola Kirkbridge who graduated in 2012 and works as a stylist in Melbourne, Australia (http://nicola-claire.blogspot.co.uk).

In a few weeks time, the students will choose a name for the magazine. And as soon as we know, you’ll know!