World of Colour Fashion Show – Friday 24th May

Our Stage 3 Fashion Management are currently organising the annual Aberdeen Business School fashion show which will take place on Friday the 24th May 2013.

This year the theme is World of Colour and we’ll be raising money for MND Scotland, which is the only Scottish charity dedicated to people with Motor Neurone Disease (MND), their families, friends and carers.

The inspiration behind our World of Colour will be the latest global trends from the five fashion capitals: London; Paris; Tokyo; Milan; and New York.

Follow us to keep up to date with what’s happening. You can also find out more on Twitter @World_of_Colour or via Instagram @fashionplace_rgu

Can you measure the ROI of your social media marketing? DL Hoffman, M Fodor – MIT Sloan Management Review, 2010 – emarketingtravel.net

Social media in marketing is gaining a great deal of interest from companies and consumers alike.  A number of contemporary studies are now considering the effectiveness of adopting social media in terms of ROI.  The following articles identify work being undertaken in this area:

• Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention AJ Kim, E Ko – Journal of Global Fashion Marketing, 2010 – Taylor & Francis

• Finding high-quality content in social media E Agichtein, C Castillo, D Donato, A Gionis… – Proceedings of the …, 2008 – dl.acm.org

Flagships at thefashionplace

Karinna Nobbs of London College of Fashion presented some of her research on flagships to stage 4 fashion and retail management students as part of their international retailing module. Karinna ‘s research has examined some of the entry method literature and form that a fashion retailer takes when entering international markets. Some interesting perspectives are identified being that many luxury fashion retailers have realised the need to adapt their merchandise, something new to them as adaptation had never been a concern before.  Additionally she has identified that flagships tend to be on a much smaller scale in emerging markets. Thanks Karinna for your insight today.

A Celebration of Spring – Mother’s Day

There may be snow outside (well it’s almost gone now) but our Stage 1 Fashion Management students have been working on themed window displays in a celebration of Spring for their Store Design and Visual Communication module.

Here’s a time lapsed video of the students creating the first of these; a Mother’s Day window display.

Easter and Festivals will follow so watch this space…

Applicants’ Day at RGU

Thanks to all the potential BA (Hons) Fashion Management students who visited Applicants’ Day here at Aberdeen Business School on Saturday 2 March, especially those of you who had travelled long distances – it was lovely to meet you and we look forward to welcoming you as students here if you decide to join us in September…
For those of you who missed Applicants’ Day, there will be another one on Wednesday 20th March – come along and say hi!

No Logo is the New Logo!

More companies are recognising the growing trend towards ‘no logo’ branding.  Following in the footsteps of ‘Revolver’ who minimized its logo identity to Japanese ‘passionate extremists’ , Louis Vuitton’s 2013 Autumn/Winter collection  showed a range where the LV house signature monogram and chequered Damier canvas were absent and replaced by an increased use of animal skins such as fur, crocodile, python and marabou.  According to Gemma Hayward (Paris Fashion Editor for The Independent, March 2013) ‘no logo was to be seen from the label famed for making such things fashionable’. This suggests consumers may be moving away from a socially comparative relationship with brands towards a more internalized relationship were only they are aware of the ‘superiority’ of the brand adopted.

High-Tech Fashion

High-Tech, and particularly the digital revolution, is influencing fashion in a major way.  Style and state of the art technology are being combined, even in the ‘LBD’.  M-dress by CuteCircuit incorporates a phone in the sleeve of that ‘little black dress’ to permit the wearer to simply raise their hand to their ear and ‘take that call’.  Replay, the Italian jeans brand, have also launched a Social Denim range with Bluetooth features inbuilt to synch with your smartphone.  Find out more about High-Tech fashion through: http://www.thefashionspot.com/style-trends/news/172727-high-tech-fashion.

Fashion Fads

Meggings (leggings for men) are the fashion fad for spring/summer 2013 (The Marketer March/April 2013).  From 2007 designer collections to the High Street in 2013, meggings are endorsed by celebrities such as Justin Bieber and Lenny Kravitz and are in high demand with contemporary fashionista males.  Selfridges in London sold out within one week of stocking this hot new trend.  Would the man in your life adopt this trend?